Today’s WSJ front page includes this article about Estonia’s annual Scavenger Hunt for People who Love Saunas.
This is an annual fun event where teams of four race around with a map to experience as many saunas as they can in the shortest amount of time. The event has grown to about 600 participants. A favorite excerpt:
“Estonia’s national love affair with the sauna is rivaled only by neighboring Finland, where “taking a sauna” is like going to lunch or playing a round of golf with business associates.”
WSJ is no stranger to writing about sauna, this front page article from three years ago explains how sauna is the home improvement that’s hottest of them all.
Thanks to saunatimes reader Dan for the heads up.