Has Finnleo joined the dark side by launching their own line of infrared closets?

Finnleo Corp., the largest US sauna dealer by a mile, announced today the introduction of a new line of far-infrared “saunas”.

Wall Street would approve this line extension.  Finnleo dealers number in the thousand, from an HVAC distributor in Devils Lake, ND to a gem stone shop in New Mexico.  Infrared “saunas” are as hot in North America as Starbucks drive-thru, 5 Hour Energy, and Curves 30 Minute Fitness.

Finnleo has an infrared drop down box on their website, and a widget to plug a demand hole in its dealer network.

Finnleo is out to move product, and the American consumer associates sauna with an infrared light bulb closet.

Has Finnleo joined the dark side?  You, the authentic sauna enthusiast can decide.

Oh, the Finnleo infrared “saunas” are reported to have low Electro-Magnetic Radiation and Electrical Field Radiation.

 

“I kept warm by burning MONEY… and dreaming of taking a sauna with my wife’: Climber, 66, reveals how he survived two days in mountain blizzard.

Yong Chun Kim was in such good shape after being rescued that he didn’t even need hospital treatment.  We all know about “mind over matter” and we sauna enthusiasts understand how just thinking about sauna can help us overcome an icy cold situation.

Panic is the quick road to disaster.  Yet Yong Chung’s smile in this picture is probably identical to his cold water plunge smile between sauna rounds.

The 66-year-old also kept moving to stay warm, took cover under a tree at night and dreamed of his wife and being in a sauna.”

Sauna rules are few, as confirmed by Finland sauna guide

The Guardian published this article yesterday, reporting on winter travel to Finland.  The journalist was escorted around by Ritva, a sauna guide “plucked from retirement by the tourist office.”

The sauna guide confirmed that “golden sauna rules are: only ever stay in as long as you want. And remember to shut the door.

In a world of rules, regulations, and how to books, isn’t that refreshing?

A 10,000 foot view of sauna from Finnair Magazine

This Finnair blog post does a nice job explaining the Finnish sauna experience.  The article is authentic, written by a Finn, and goes on to explain such things as:

  • Sauna promotes spiritual relaxation.
  • Sauna is a place for business and social connectivity.
  • Perspiration removes toxins from the body, improves circulation and relaxes the bather.
  • Sauna as connectivity with nature.

However, we have to think that the following excerpt was written in complete jest, or possibly to ensure the Finnair Magazine editor will publish the article:

“The (sauna) feeling is actually not dissimilar to the one you sometimes have aboard an aircraft, gliding across a quiet and empty sky, beyond the reach of all the noise and fuss down on the ground.”

After a flight, don’t you usually feel the complete opposite of how you feel after sauna?

  • skin: a light coat of jet fuel, human exhale vapor, and recycled peanut oil.
  • muscles: tense – stiff neck and scrunched up legs.
  • mind: frazzled and fatigued, aching for trees, fresh air, nature, and the clean rinse.

 

Progressive Insurance Actually Pronounces Sauna Correctly

I just had to share this because it’s so incredibly rare. I did a double take the first time I saw it. Sauna is pronounced incorrectly in the U.S. so often, that when you say it right people often don’t know even what you’re talking about.

“Had a great SOW-nah last night.”

“I’m sorry, come again?”

“SOW-nahs. They’re great.”

“What?”

“SAH-nah.”

“Oh, yes, I love those.”

Sauna takes no liberties with Elvis Costello’s “Get Happy”.

There’s a recent New Scientist article entitled “Saunas could heal your mood and your heart.“  The article explains that “neurons that release the ‘happiness molecule’ serotonin respond to increases in body temperature, perhaps explaining the sauna’s pleasurable effects.”

We sauna enthusiasts are easily amused.

  • We smile when we see it snowing outside.
  • We laugh between sauna rounds.
  • We are happy just looking up at the moon.
  • We like the base line in Elvis Costello’s “I don’t want to go to Chelsea.”

Pro football players embrace cold tubs, but that’s just half the story.

Today’s Minneapolis Star Tribune has an article here about how “setting foot in a cold tub can be like stepping into Lake Superior, but a lot of (Minnesota) Vikings swear by it for aches and pains.”

The article explains how sitting in cold tubs “bring new blood and fresh cells to an injured or sore area. They also flush lactic acids and reduce inflammation.”

Yet maximum benefits are achieved by the rubber band theory of sauna therapy:  10-15 minutes in an authentic Finnish sauna, then a proper cool down (jumping in a cold lake, or a long cold shower or a cold tub).  Repeat three times.

Saunatimes suggests that the Minnesota Vikings, and all pro football teams for that matter, carve out 50 square feet or so to outfit locker rooms with an authentic Finnish sauna, wood burning preferred.  With a little proper instruction, players will be able to double the benefit they are currently achieving with cold tub therapy.

NOTE TO ATHLETIC TRAINERS:  Position a walk through shower between sauna and cold tub, so participants may wash off sweat prior to cold plunging.

SUMMARY:  Cold therapy is just half the story.  Sweat Therapy and cold therapy work together for the ultimate “ahhhhhhh!”.

(Jerry Holt/ STAR TRIBUNE/jgholt@startribune.com, reprinted without permission)”]

Vikings Eric Frampton sat in the cold tub after a Thursday practice at Winter Park.

Saunatimes founder interviewed for Pioneer Press article.

Here’s one for the anything but humble department.  “So enough about me, what do you think about me?”

Sunday’s St. Paul Pioneer Press.

Turning Point: Sauna puts him in improved mental state, connects him to others

Updated: 11/04/2011 01:16:51 PM CDT

 

 

Glenn Auerbach built saunas in his back yard and at his cabin in northern Minnesota. (Julia Auerbach)

 

In the mid-1980s, Glenn Auerbach of Minneapolis was in his 20s, hitchhiking through Scandinavia with a buddy. The summer had been cold and rainy. One day, a Swedish couple in a small village put them up for a few days. The wife ushered them to a vacant apartment above the husband’s dental office. She showed Auberbach and his friend where they could take a sauna – marking the beginning of a ritual and devotion that continues to this day.

“We looked like a couple of cold, wet rats, shivering in the rain. We thought we’d died and gone to heaven. This changed me.

“Before this, I had zero experience with sauna. I grew up in upstate New York. I grew up shoveling snow with cold feet.

“Soon after, my friend and I helped build a house on an island outside Stockholm. We’d knock off work at 7 at night. We’d hop in a boat, then cruise over to a friend’s uncle’s island. We’d fire up the sauna.

“Traveling through Scandanavia, I got exposed to wood-burning saunas, electric saunas.

“I moved to Minnesota after my time in Scandanavia with the express interest in buying a cabin on a lake. I moved here in 1988. I met my wife, Julie, the first week I moved to Minnesota. She loves lakes.”

“Sauna is the complete package. It puts you in a different mental state. When you’re on scaffolding working through rain and cold, you can persevere because you know what awaits at the end of the day. You can get through the day.

“There’s also the connectivity. Through this sauna experience, I got to know the people in a way you never would. There are no external stimuli. You’re in a focused area. There are no distractions. It’s sort of akin to sports. When you engage in tennis or a sport with someone else, you have a common bond.”Recently, my 12-year-old son and I took a sauna. I got an update (from him) in ways I wouldn’t normally. We’re both in there, sharing this bond.

“There are few rules. When you’re hot, you go out. When you’re cold, you go in.

“There is a magic of three rounds (of sauna). A round consists of going into the hot room, experiencing sweat, tossing water on the sauna rocks (loyly).

“When you’re too hot, you go out. Ideally, you jump in a cold lake. I have a shower in my back yard.

“The pores of your skin open. Your muscles go through expansion and contraction. It’s a very therapeutic process. It helps mentally, too, and spiritually. You can work out problems or relax.

“Our climate (in Minnesota) is perfect for sauna. My son and I are big fans. When it’s a cold, crappy day, we think, ‘What a great day for sauna.’

“When there is a snowstorm, there’s a magic that happens. I’ll cross-country ski and then have a sauna. (After the sauna), you just make snow angels. There’s nothing better.

“When I have my buddies over, we’ll sauna from 9 p.m. to midnight. We find an unrushed sauna session can fill three hours. When you shorten it, you scrape the surface of the true value.

“We’re such a drive-through society and want to reap benefits in the quickest, most condensed way possible. We find that the sauna experience is not meant for that.

“I used to have three saunas. I used to have a mobile sauna that I recently sold. I have a sauna in my back yard. I also have a sauna at my cabin in northern Minnesota. I run a website, Saunatimes.com.

“I usually do sauna three times a week. Friday happy-hour sauna is a great way to start the weekend.

“I work for Nestle. I am in sales. My territory is the Upper Midwest. When I travel, I get antsy (if I can’t do a sauna).

“The moment I stepped into the sauna the first time, it just felt right. Each time I go in, it feels right. It’s like a reminder. It’s like meeting up with a good friend again.”

Three sauna rounds confirmed.

The Vancouver Sun visited Scandinave Spa, just outside Whistler Village in BC Canada.  The spa offers a wood burning sauna, a serious nod toward authenticity.  Here, the receptionist advises:

“Each sequence should be repeated three or four times. “By the third time, you’ll have let go of all your anxieties and stresses, I promise you!”

Saunatimes is a big advocate for three sauna rounds.  While trying to maintain positive vibes, it’s a shame that most hotel saunas and health club saunas fall short on providing chill out zones for enriching the cool down phase of a sauna round.  This is another of many reasons of encouragement for having your own backyard sauna.

Löyly: A minimalist spa in Portland, OR that gets it right.

The saunatimes review team didn’t get on a plane (yet!) to experience Löyly, a public sauna that’s recently opened just outside Portland, OR. Most weatherman don’t get on a plane to experience the latest hurricane, so here’s our Emotional Weather Report for Löyly:”

  • Continued rain under the healthy showers outside the hot room.
  • Low pressure zone throughout the upper regions of the sauna benches.
  • Extended forecast is clear sailing and bright skies for Löyly.

Well done Jessica. Authenticity always wins out.

Link to article here.