They say there are two types of people in the world, those that say there are two types of people in the world and those that don’t.
As it relates to mobilizing sauna culture in North America, there are also two types of people in the world, those that don’t give a shit and those that get off the couch and make things happen. And a recent census study reports the former at 99% and the ladder less than 1%.
But someone built the first craft brewery in America. Someone started the first yoga studio in America. And someone created the first drinking glass made out of ice between sauna rounds.
JP ships. JP gives a shit.
JP doesn’t have dollars in his eyes, but a deep integrity towards advancing and sharing the health and wellness benefits of sauna: the physical benefits, as well as the societal benefits. The physical benefits to sauna have been detailed in multiple places, including here. Societally speaking, in JP’s interview with Max Musicant, founder Musicant group , we start to understand about how mobile urban sauna can “create spaces where people want to be” and the deep need for public spaces where folks can gather “hanging out and doing something healthy, and social, and having a good time. We need more of that.”
Welcome JP. Thanks and praise. (and what a dick I am at 0:27):