I have never been to Spa Castle. This Star Tribune travel article reviews Spa Castle as “a massive water castle… 20 minutes from both LaGuardia and JFK. A beautiful, spacious superspa, bar, massage center, food court, rooftop pool and baker’s dozen of saunas all in one” One not need be a weatherman to know which way the wind blows, so here’s my critique.
Cost: NYC is all about pay to play. Spa Castle costs $45.00 on weekends and $35.00 on weekdays.
Up sell: Astute marketers offer revenue opportunities by offering always more – more status, more service, more elitism. Once your in the place, open your wallet for a $95.00 massage, and, of course, they accept credit cards for smoothies and fancy lunches with sprout garnishes that will really raise your status.
Vanity: Spa Castle is about being pampered. You can be a movie star for a day, someone famous in your own mind. (yes, you’re worth it.. think Gwyneth Paltrow.)
Wimpy: After sauna, the article instructs: “your next stop is the cold bath, a hair-straightening 67 degrees.” The examples of dumbing down of America are many, here is no exception.
Conclusion: Spa Castle is an overpriced shill program to wrangle money out of vanity and society seekers, with a cold water plunge made way too warm by fickle customers and whines from New York City lawyers.
Real sauna wind blows by an old school wood burning sauna with a creeking door, that sits by the shores of a cold fresh water lake far, far away from parking lots crammed with frantic lost souls yapping on cell phones behind wheels of leased BMWs, all looking for their next vanity fix.
Your own backyard sauna or cabin is about none of this: free to get in, no up sell, no vanity, and authentic BTUs with a cool down where it should be – well below 67 degrees.