The Sauna Capital of the World
What better locale to be hosting this year’s World Sauna Forum than Tampere, Finland? Sure, the city of Tampere is the number one travel destination for Finns in their home country. Tampere is known as a progressive university town, second to Helsinki in terms of Finland’s largest urban population. Yet Tampere, Finland is most recognized as The Sauna Capital of the World. And guests will be able to visit some of these saunas in conjunction with this years World Sauna Forum.
The World Sauna Forum event takes place June 7, 2022. A few tickets are still available. Finn Air through Chicago or New York City or Iceland Air through Minneapolis or New York City are your best air options from the US.
A global presence
There are over 300 guests from 14 different countries signed up for this year’s World Sauna Forum. There is a full day of speakers and activities planned, including a sauna and wellness market of exhibitors.
Sauna words, meaning, and tradition
As we know, “Sauna” (no matter how you pronounce it) is currently the only Finnish word to be adopted into the English language. And this is a testament to the growing interest in sauna as an enjoyable relaxing experience for people all over the world. As people become more interested and aware of sauna, as a noun and a verb, there are budding possibilities that the words löyly and sisu are working their way into the global nomenclature. And let’s not forget lämpömassa. This conference will be full of Sauna Talk with sauna professionals from all over the world, all who respect the meaning and importance of this cherished, healthy, cultural tradition.
SaunaTimes would like to hear from you!
I will be attending this year’s World Sauna Forum. I am a panelist for discussion about “the future of sauna business.” Please write in comments sections any topics or questions you think relevant for this meeting. I am debating whether to wear a NATO shirt or not, but either way, i’ll be waving the good heat flag on behalf of you and all of us who appreciate all the goodness that good sauna brings.