Sauna and revolving doors

Seth Godin is one of my favorite current writers.  He applies metaphors in a way that makes me smile.  He’s from my home town, Buffalo NY, and I like to think he has gained insight and wisdom from our common humble origins.

His metaphor on change and revolution is exactly the right metaphor for when folks discover the authentic Finnish sauna experience:

It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.

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