Seth Godin talks in his blog about “constant inputs and unlimited potential distractions” in today’s technology world. He is a big fan of an app or program called Freedom which shuts down your PC or mobile device for 8 hrs. Am I the only one to chuckle at such irony?
Sauna is freedom. This is why I know that the authentic sauna experience will become more popular and more appreciated by us, those that get it, those that understand the health and wellness and escape attributes of ‘checking out’.
2nd irony: We are early adopters to a centuries old tradition. No apologies needed.