We are funny people here in the USA.
We purchase free range organic eggs in plastic cartons.
We take yoga, a centuries old wellness practice, and bring in goats (and package the franchise for Shark Tank).
We encourage indoor tanning beds, and disregard medical research associating tanning bed use to melanoma, the deadliest version of cancer.
Is it any wonder why we authentic sauna enthusiasts are chagrined to see “sauna” being packaged, bastardized, exploited as an infrared light bulb closet?
I hope we are careful about what we are claiming, what we are promoting and selling, and where we are going.
Here in the USA, as people debate on how to pronounce the word “sauna”, we are on the cusp of losing its meaning.