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Authentic Sauna Blog

It’s time to disrupt the overuse of the word disrupution

It was ok, the first couple times.

Then we had some yahoo:

And now it’s the dot com vogue term and every business is trying to disrupt somebody or something.

Why can’t it be like AUTHENTIC sauna?

  • Quietly light your sauna stove.
  • Chop some wood, carry some water.
  • Step into the hot room.
  • Let the busy world go on about its business.
  • The door opens, family or a friend or two joins the sauna.
  • A smile and then silence.
  • Followed by gentle conversation.
  • Then a cool down: a lake plunge or outdoor shower in the garden all misty wet with rain.
  • Then we do it again.

Sauna isn’t about disruption.  Sauna is about calm, soothe, enlighten.

We aren’t sheep.  We don’t need to disrupt something to be in vogue.

Let’s disrupt less.  Let’s sauna more.

nw514-trip-to-the-sauna

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1 thought on “It’s time to disrupt the overuse of the word disrupution”

  1. The Innovators Dilemma, Clayton Christensen.

    “Everybody talks about disruption now,” George Gilder, a technology writer and onetime business partner of Christensen’s, says. “Clayton inserted that word in the mind of every C.E.O. in technology. Everywhere you go, people explain that they’re disrupting this or disrupting that. Every big company now tries to disrupt itself all the time, and it’s not clear to me that it’s always a good thing—companies that have a good business may prematurely disinvest from it because they see this inexorable process that Clayton describes.”

    http://www.newyorker.com/magazine/2012/05/14/when-giants-fail

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