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Sauna Synergy festival in Wisconsin

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When one imagines a sauna “festival” they might picture the Finnish countryside, or perhaps even Sauna Days on Minnesota’s rugged north shore. What a surprise it was to experience the growing sauna community in Southern Wisconsin’s beautiful Kettle Moraine forests during the Sauna Synergy event held May 18, 2024.

Sauna Synergy 2024

Smoke Sauna Sisterhood first

This community sauna event was the brainchild of Gloria Nash, founder/owner of Homestead Sauna based in Sharon,WI.  She was looking to host a sauna gathering focusing on the expanding women’s sauna market. Open to all, but targeted towards women, Sauna Synergy included multiple showings of the award-winning foreign documentary film, Smoke Sauna Sisterhood. This Estonian film, which celebrates the community built around women’s traditional sauna rituals, won awards at festivals all over the world, including the famous Sundance film festival. 

The saunas at Sauna Synergy

Sauna Synergy participants were able to sample five different sauna experiences after viewing the film. Although no traditional smoke sauna was present, the Estonian connection was evident with both Smokin’ Barrel Sauna and Homestead Sauna sporting Estonian-made, wood-burning stoves. In addition, Sauna Club from Evanston, IL cranked up the heat in their Voyageur Sauna featuring a Kuuma wood stove. And providing a portable option experience was newcomer Firefly Sauna, who provided two sauna tents for festival goers to enjoy.   

between rounds at Sauna Synergy 2024

In addition to the film and sauna, Sauna Synergy participants could chill in the cold plunges and showers, attend a variety of wellness workshops, shop local vendors, hydrate with a fresh, cold-pressed juice , or even enjoy a beer and some authentic Mexican eats from the local taco truck.

Guests young and old enjoy the thermal goodness

A successful first event, plans are already in progress for next year. My Top 3 takeaways:

  1. Sauna enthusiast enjoy sampling different sauna experiences. Providing options creates conversation and is a winning combination.
  2. There is a large…and growing…sauna sisterhood. Nearly 75% of the participants at Sauna Synergy were women.
  3. Food and drinks always taste better after sauna!  If you’re hosting a sauna event, a Taco Truck is a really good idea!

Special thanks to SaunaTimes 312, 608 and adjacent area code correspondent Kev for this guest post contribution!~

Kev Sauna Talking with Sauna Club
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2 thoughts on “Sauna Synergy festival in Wisconsin”

  1. Colleen send me a friend request on FB Kev Connell, also join the International Disciples of Sauna Tent group. I post all sauna events that I can on that group. I also post info on good public saunas, mobile saunas, and all things on sauna tents. I am based in the western suburbs of Chicago near Naperville.

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