Like yoga, spin class, and Bob Dylan:
- Authenticity wins over a latest craze.
- We need a break from a mobile device, whether we realize it yet or not.
- Driving: we all need to get away from insanity behind the wheel.
- We love nature and will work hard to try to find it, even if it’s just looking up at the moon between sauna rounds.
- Our parents took 2 week vacations, we strive to fit in two hours.
- Beyond having a “Euro cool factor”, saunas outweigh hot tubs.
- We will ‘staycation’ more and strive for simple, authentic ways to escape.
- Rising property taxes force us to think about how we can better use our entire lots.
- Like enjoying a good cup of coffee, we will seek out quality: authentic saunas will win out over health club saunas or infrared light bulb closets.
- We will recognize that our best investment is in our health, tapping into the benefits of an authentic Finnish sauna
