Optimizing robust disruption has no place on the sauna bench

Many corporate soldiers return home from their National sales meetings wounded from the battlefield of presentations filled with business jargon.

Some settle back to reality by binge watching Netflix or saddling up to their favorite bar stool.

Others fire up their sauna stove, chop some firewood, and invite a couple friends over for sauna.

During sauna, nobody ever uses these words:

  • robust
  • optimize
  • disruption

These are overused words that have lost their meaning.  These are words that put people on guard that bullshit is being flung.  There is no bullshit on the sauna bench.  Sauna Talk is a different kind of talk.


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