3 Percent Finn: Michael Nordskog on Northwoods Sauna Culture | Sauna Talk 137

What does it mean to be “3 Percent Finn” yet feel deeply connected to Finnish sauna culture?

For Sauna Talk Episode 137, Glenn sits down with Michael Nordskog, author of The Opposite of Cold: The Northwoods Finnish Sauna Tradition, recorded live at Sauna Days 2026.

Michael grew up in the heart of North American sauna country, and his work has helped document a sauna tradition that runs deep through northern Minnesota, Wisconsin, Michigan, and the greater Lake Superior region.

In this conversation, Michael and Glenn get into Finnish ancestry, Northwoods sauna culture, the traditions that took root around Lake Superior, and the way sauna gets passed down through families and communities.

It’s also a conversation about place, identity, and why authentic sauna has endured in this part of the world long before the current wave of sauna popularity.

For those of us who believe sauna is more than a hot room, Michael’s perspective is an important reminder: the buildings matter, the löyly matters, but so do the stories and the people who keep the tradition alive.

Recorded live at Sauna Days 2026.

This episode of Sauna Talk is brought to you by Homecraft, makers of quality sauna heaters and sauna equipment. Homecraft has been building sauna products for generations and continues to support the culture of good sauna across North America.

Learn more about Homecraft at homecraftsaunas.com.