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Sauna Talk: Jake Newport, Finnmark Sauna

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Today on the actual sauna bench, we are joined and talk with Jake Newport from Finnmark.

Jake makes the journey from Northern England to join me on the Larsmont Cottages sauna bench in Northern Minnesota, by the cold, clear clean water shores of Lake Superior. You can also check out my podcast with Jake and Brother Max from 2020 here.

During this episode, we learn more from Jake about the thermal bathing ecosystem in the UK and globally. From career path change to multi pronged sauna business. Investing and reinvesting in the culture and the company.

Super early bird grounding

Fully grounded by being the first guests to Sauna Days. We enjoy solitary quiet time to ground ourselves through the hot and the cold.

Mika & Wendy – lifetime achievement awards for sauna. BSS founding. The explosion of sauna in Great Britain. Huge number getting into the thermal bathing scene. Beautiful saunas on beautiful beach. Beach Box Brighton.

A meaningful thermal experience

Three things that give us the feeling of community: a the church, the pub, and the village green society. Britain has become more secular. People now are far more health conscious. A void around community, and a sense of community. A gap waiting to be filled. A huge spectrum of age. Mikkel Aaland, and the “lost bathing culture” and the return of uptick of thermal bathing.

Larsmont Cottages sauna talk

Jake describes the sauna in which we are sitting. How the sauna is Finnish style. He calls out the Western Red Cedar, and full wooden door. Jake describes the Kuuma stove: “This is a heater that you buy once.”

Final words:

It’s the hot, then the cold, then the normalization. lying outside on the cold wet grass, Jake found himself unwound and relaxed.

between rounds at the World Sauna Forum 2022
Jake and Glenn normalizing between rounds

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