It’s that simple.
Check out Rick’s recent Substack post, where he implores us to:
Seek out and attune yourself to moments that pull you beyond the ordinary. These moments can come from nature, music, art, or small details in everyday life. By noticing and connecting with them, you build a vocabulary of awe that feeds your creative spirit.
Who is Rick Rubin?
Rick Rubin is a legendary American record producer and co-founder of Def Jam Recordings, known for his minimalist style and deep focus on the emotional core of music. He’s produced for a wide range of artists across genres, including Johnny Cash, Red Hot Chili Peppers, Beastie Boys, and Jay-Z. His book The Creative Act: A Way of Being (2023) explores creativity as a natural state of being, not just something for artists. It’s part philosophy, part meditation on the creative process, and it was a New York Times bestseller.
Moments of Awe
Attune ourselves in moments of awe, on the bench or in a cold plunge tank, environments that foster endorphin release and introspection.
Moments of awe indeed “come with exploring the altered states brought on by extreme contrasts like sauna and ice baths.” And this is not exclusive to an Instagram sauna that costs the better part of an annual wage. Matter of fact, as good heat knows no borders or income bracket, this can happen at a gym sauna or any number of the 350 saunas listed on the SaunaTimes public sauna map. And yet, the compound effect of “sauna in nature is bigger than all of us” is that driving force that compels us to bring a mobile sauna to a Colorado mountain stream, or a sauna tent to a quiet beach in Oregon on a cool rainy day.
It’s all out there for us. Seek out and attune yourself to moments of awe. And let sauna be with you on your journey, beyond the ordinary.
“The reason we want to tune into these experiences and spend time in them is that they provide a vocabulary for our creative work... It’s about tuning yourself to that feeling, so you can tap into it in your artistic pursuits.“
More: in 2015, SaunaTimes asks Rick Rubin three things here.